Dear Fashion’s Top Indie Designer,

          On behalf of the members of the Small Boutique Fashion Week committee, we would like to congratulate you on your eagerness to further your career by participating in fashion's top open to the public event. SBFW is the premiere fashion event for small scale buyers, boutique owners, celebrity stylists, independent brands and members of the fashion media. Our past participants have gone on to dress some of fashion's top celebrities, have been covered by Lucky Magazine, Vogue and other notable publications and have even competed on Project Runway!            
         Small Boutique Fashion Week provides designers with the opportunity to expand their network, and display your collection in fashion's top venues. Not only will you be debuting a collection during NYC Fashion Week or our other locations, but you will also receive a list of sample makers, factories, and other production needs to upgrade your business. As a participant, you can create lasting relationships with actual industry professionals looking to do business with fashion's next great talent.

OUR GOAL IS TO GET YOUR CLOTHING SOLD!!!! & provide all of our participants with the most beneficial, professional, and visually upscale environment to take your business and image to the next level. Thank you for your willingness to participate in Small Boutique Fashion Week linking fashion's next great designers to fashion's top boutique owners. 
We hope to see you this Fashion Week!

Gallery By Small Boutique Fashion Week Pop Up Shop & Fashion Presentation Tour
Welcome to Gallery by SBFW, our new traveling indie designer pop up department store & fashion presentation. The goal of Gallery is to provide a traveling direct to consumer fashion presentation and retail shopping experience housing merchandise created by independent designers.  
Join us as we innovate the way you sell fashion. Want to see your items in pop up shops and stores around the country? View our packages below to see what we have in store to help catapult your business into the spot light.

Below are the rules and formats of the shop. 

2020 Tour Dates:
NYC Fashion Week September 12th 
Full 2021 Tour Dates TBA SEPT. 15

DESIGNERS: We ask that you please RSVP regarding the status of your participation within 48 hours by answering the questions at the bottom.

As a SBFW participant you will receive ....

1) GUARANTEED EDITORIAL VIDEO OF YOUR COLLECTION POSTED TO YOUTUBE AND ADDED TO THE SBFW LIBRARY.

Visit: smallboutiquefw.com and click the “runway videos” tab view past runway shows. 

2) Expand your network of fashion industry professionals.

3) Gain exposure for your brand from numerous publications and individuals that can and will grow your brand professionally.

4) Personalized Models will be casted for you (including agency models) however, you can refer your models to SBFW castings.

 5) Showing your amazing work to boutique owners/buyers, fashion press (including bloggers and publications), hundreds of guests, and wardrobe/celebrity stylists from all over the US and more. 

6) You will be provided marketing and promotion via NYFW and local city event listings, website listings, social media promotion, event program, television, internet and much more. Small boutique fashion week has been covered by CBS 2 News NYC, PIX 11 NYC Channel 11, Page21 Magazine, DNAinfo.com, The Fashion Hub, Forbes, NBC, Fox Business Network and many more forms of media and publications. To see a full press list visit smallboutiquefw.com

7) A CHANCE TO MAKE AN ENDLESS PROFIT FROM TICKET SALES.

8) You will be provided with media links to all press post showcasing. 

9) In house videographer for show, high quality edited runway show video. 

10) Invitation to stuff SBFW gift bags and other marketing and promotion being distributed directly to buyers during NYC Fashion Week. 

11) ON GOING MARKETING AND PROMOTION EVEN AFTER THE SHOW HAS ENEDED. DESIGNERS WILL ALSO RECIVE RETURN DESIGNER DISCOUNTS.

12) DESIGNERS WILL BE LISTED IN OUR TRADE DIRECTORY. WHEN BUYERS OR STYLISTS REQUEST NEW DESIGNERS, PARTICIPATING DESIGNERS WILL BE ON THE LIST FOR PHOTO SHOOTS, TRADE SHOWS, FASHION SHOWS, TRUNK SHOWS, AND ANY OTHER OPPORTUNITY TO SELL AND OR MARKET YOUR WORK OFF SEASON.

13) HAIR DRESSERS, MUA, BACKSTAGE INTERNS, CONSULTATION, AND FOOD AND BEVERAGE PROVIDED SPECIFIC TO LOCATION 

15) Invite to industry after party, pre party and other events if scheduled.

16) Interviews and promotion. 

17) COMPLETE LIST OF FACTORIES AND SAMPLE MAKERS TO UPGRADE YOUR BUSINESS AND ASSIST WITH THE PRODUCTION OF ORDERS.


FASHION DESIGNER REQUIREMENTS 

1) Must be a clothing designer, accessory designer, stylist or boutique to participate.

2) All samples must be made well enough to display in a runway show (determined by SBFW casting directors during portfolio review).

3) Must be interested or ready to sell and/or market your brand/network to stores and/or individuals or ready to use provided production facilities upon receiving orders from stores. 

4) Must show a collection of 8-10 looks. (Show rules may vary per location) 

5) Every designer must award a registration to show their brand to the SBFW network of buyers, celebrities, and tv network stylists. Participants also must be willing to be advertised to a global market as well a media publications. 

Please read below for registration rules for Gallery The SBFW Pop Up Shop Tour

NEW YORK CITY FASHION WEEK MARKET
 Pandemic Discount $750 - 30% = $525 Save 30%

To solidify your brand for the NYC market (north east), designers must submit a $525 registration deposit by September 1st to redeem your 30% off pandemic registration discount.
Complimentary Limited Time Offer: Designers an place 5 items on the Shop SBFW Merchant Tab

SBFW Chicago, Philadephia, Atlanta, St. Louis, Cleveland, Houston, Miami, Detroit, Boston (per location)
Pandemic Discount $400 - 30% = 380 Save 30%

To solidify your brand for any of the cities listed above, designers must submit a $150 preregistration deposit by Sept 5th  to redeem your 30% off pandemic registration discount. Your remaining balance of $230 will be due by September 25th, completing your discount registration of $380 discount registration.
Designers also have the option of adding vending for an additional $150
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Place a 50% deposit then tell us what schedule works best for your brand.

Complimentary Limited Time Offer: Designers an place 5 items on the Shop SBFW Merchant Tab

Save!!! Register for city tour... 5 City Tour! Pandemic Discount 
To solidify your brand for any five SBFW markets, designers must submit a $600 dollar pre registration deposit by September 5th to solidify your brand's attendance for all events. Your remaining balance of 1400 will be split into two or customizable 3 payments totaling $1400, to be completed by Oct 25th.
Designers also have the option of registering in full if applicable. 
Designers also have the option of adding vending for an additional $150 per table.
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Tell us what works best for your brand.

Complimentary Limited Time Offer: Designers an place 8 items on the Shop SBFW Merchant Tab

Save!!! Register for city tour... 8 City Tour! Pandemic Discount 
To solidify your brand for any eight SBFW markets, designers must submit a $600 dollar pre registration deposit by Sept 5th to solidify your brand's attendance for all events. Your remaining balance of 1900 will be split into two or three customizable payments to be completed by Oct 25th.
Designers also have the option of registering in full if applicable. 
Designers also have the option of adding vending for an additional $150 per table.
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Tell us what works best for your brand.

Complimentary Limited Time Offer: Designers an place 5 items on the Shop SBFW Merchant Tab

If you choose a payment plan, please be mindful that locations must be paid in full in order to participate. 

Payment plan available after 50% of the first deposit is awarded

How to submit preregistration/registration: 

  1    A Square link will be sent to you after rsvp by answering the questions listed on the bottom. 

We do not advise to wait until the final due date as participants are solidifying their brands weekly as they are casted. 

Can't meet the registration requirements? Need a more flexible registration schedule? SBFW is here to assist small businesses. Feel free to rsvp by answering the questions below and let us know if you need an alternative registration schedule and we would be happy to accommodate your capabilities. 

WHAT'S THE NEXT STEP?

1) We ask that you please RSVP regarding the status of participation within 48 hours by answering the questions at the bottom of this email.

2) Designers have the option of solidifying in full if they wish.

(ALERT: DUE TO AN OVERWHELMING AMOUNT OF APPLICANTS most designers do not wait until the deadline to reserve their brand's attendance. We do advise to solidify your brand as soon as you can to avoid a cap in casting for the season ) 

PLEASE RESPOND TO THIS EMAIL ANSWERING THE FOLLOWING QUESTIONS TO RSVP FOR THE EVENT

SMALL BOUTIQUE FASHION WEEK ....WHERE FASHION GETS DOWN TO BUSINESS 

Contact us SBFW

Email

sbfashionweek@gmail.con

646-481-5593

Follow SBFW on 

Instagram @therealsbfashionweek

@sbfwatlanta

 

The Today Show

https://www.today.com/video/meet-the-10-year-old-designer-who-s-rocking-plus-size-fashion-624526915983?v=railb&

Forbes 

http://www.forbes.com/sites/forbestravelguide/2013/01/22/guide-to-Nyc-fashion-week/

 

FOX Business Network

http://video.foxbusiness.com/v/3156723815001/?#sp=show-clips

 

ALL PAYMENTS ARE NON REFUNDABLE HOWEVER YOUR CREDIT CAN ROLL OVER TO THE NEXT EVENT 

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NYC Fashion Week Feb 8 & September 5th  Atlanta July 25  Miami Swim July 18  Philadelphia November 23 (2019)   Chicago Oct 10 Boston April 18  Detroit May 23  Houston June 20  Cleveland March 21 St Louis August 15