Dear Fashion’s Top Indie Designer,

          On behalf of the members of the Small Boutique Fashion Week committee, we would like to congratulate you on your eagerness to further your career by participating in fashion's top open to the public event. SBFW is the premiere fashion event for small scale buyers, boutique owners, celebrity stylists, independent brands and members of the fashion media. Our past participants have gone on to dress some of fashion's top celebrities, have been covered by Lucky Magazine, Vogue and other notable publications and have even competed on Project Runway!            
         Small Boutique Fashion Week provides designers with the opportunity to expand their network, and display your collection in fashion's top venues. Not only will you be debuting a collection during NYC Fashion Week or our other locations, but you will also receive a list of sample makers, factories, and other production needs to upgrade your business. As a participant, you can create lasting relationships with actual industry professionals looking to do business with fashion's next great talent.

OUR GOAL IS TO GET YOUR CLOTHING SOLD!!!! & provide all of our participants with the most beneficial, professional, and visually upscale environment to take your business and image to the next level. Thank you for your willingness to participate in Small Boutique Fashion Week linking fashion's next great designers to fashion's top boutique owners. 
We hope to see you this Fashion Week!

Below are the rules and formats of the show. 

2020 Tour Dates:

NYC Fashion Week September 5th 
Chicago Oct 10
Philadelphia November 24

2021 Tour Dates TBA

DESIGNERS: We ask that you please RSVP regarding the status of your participation within 48 hours by answering the questions at the bottom.

As a SBFW participant you will receive ....

1) GUARANTEED RUNWAY VIDEO OF YOUR COLLECTION POSTED TO YOUTUBE AND ADDED TO THE SBFW LIBRARY.

Visit: smallboutiquefw.com and click the “runway videos” tab view past runway shows. 

2) Expand your network of fashion industry professionals.

3) Gain exposure for your brand from numerous publications and individuals that can and will grow your brand professionally.

4) Personalized Models will be casted for you (including agency models) however, you can refer your models to SBFW castings.

 5) Showing your amazing work to boutique owners/buyers, fashion press (including bloggers and publications), hundreds of guests, and wardrobe/celebrity stylists from all over the US and more. 

6) You will be provided marketing and promotion via NYFW and local city event listings, website listings, social media promotion, event program, television, internet and much more. Small boutique fashion week has been covered by CBS 2 News NYC, PIX 11 NYC Channel 11, Page21 Magazine, DNAinfo.com, The Fashion Hub, Forbes, NBC, Fox Business Network and many more forms of media and publications. To see a full press list visit smallboutiquefw.com

7) A CHANCE TO MAKE AN ENDLESS PROFIT FROM TICKET SALES.

8) You will be provided with media links to all press post showcasing. 

9) In house videographer for show, high quality edited runway show video. 

10) Invitation to stuff SBFW gift bags and other marketing and promotion being distributed directly to buyers during NYC Fashion Week. 

11) ON GOING MARKETING AND PROMOTION EVEN AFTER THE SHOW HAS ENEDED. DESIGNERS WILL ALSO RECIVE RETURN DESIGNER DISCOUNTS.

12) DESIGNERS WILL BE LISTED IN OUR TRADE DIRECTORY. WHEN BUYERS OR STYLISTS REQUEST NEW DESIGNERS, PARTICIPATING DESIGNERS WILL BE ON THE LIST FOR PHOTO SHOOTS, TRADE SHOWS, FASHION SHOWS, TRUNK SHOWS, AND ANY OTHER OPPORTUNITY TO SELL AND OR MARKET YOUR WORK OFF SEASON.

13) HAIR DRESSERS, MUA, BACKSTAGE INTERNS, CONSULTATION, AND FOOD AND BEVERAGE PROVIDED SPECIFIC TO LOCATION 

15) Invite to industry after party, pre party and other events if scheduled.

16) Interviews and promotion. 

17) COMPLETE LIST OF FACTORIES AND SAMPLE MAKERS TO UPGRADE YOUR BUSINESS AND ASSIST WITH THE PRODUCTION OF ORDERS.


FASHION DESIGNER REQUIREMENTS 

1) Must be a clothing designer, accessory designer, stylist or boutique to participate.

2) All samples must be made well enough to display in a runway show (determined by SBFW casting directors during portfolio review).

3) Must be interested or ready to sell and/or market your brand/network to stores and/or individuals or ready to use provided production facilities upon receiving orders from stores. 

4) Must show a collection of 8-10 looks. (Show rules may vary per location) 

5) Every designer must award a registration to show their brand to the SBFW network of buyers, celebrities, and tv network stylists. Participants also must be willing to be advertised to a global market as well a media publications. 

Please read below for registration rules. 

NEW YORK CITY FASHION WEEK MARKET Sept
To solidify your brand for the NYC market (north east), designers must submit a $400 registration deposit by June 20th. Your remaining balance of $350 is due July 15th, completing your $750 registration.
Designers also have the option of adding vending for an additional $150
New Can't meet your registration requirements?
-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Place a 50% deposit then tell us what schedule works best for your brand.


SBFW Chicago, Philadephia, Atlanta, St. Louis, Cleveland, Houston, Miami, Detroit, Boston (per location) (Dates listed above) 
To solidify your brand for any one of the markets listed above, designers must submit a $400 registration by June 20th.
Designers also have the option of adding vending for an additional $150
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Place a 50% deposit then tell us what schedule works best for your brand.


Save!!! Register for city tour... 5 City Tour!
To solidify your brand for any five SBFW markets, designers must submit a $600 dollar pre registration deposit by June 20th to solidify your brand's attendance for all events. Your remaining balance of 1400 will be split into two or customizable 3 payments totaling $1400, to be completed by August 15th.
Designers also have the option of registering in full if applicable. 
Designers also have the option of adding vending for an additional $150 per table.
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Tell us what works best for your brand.


Save!!! Register for city tour... 8 City Tour!
To solidify your brand for any eight SBFW markets, designers must submit a $600 dollar pre registration deposit by June 20th to solidify your brand's attendance for all events. Your remaining balance of 1900 will be split into two or three customizable payments to be completed by August 15th.
Designers also have the option of registering in full if applicable. 
Designers also have the option of adding vending for an additional $150 per table.
New Can't meet your registration requirements?

-Designers also have the option of completing a registration installment plan of $50 a week.
-Want to customize your own installments to fit your schedule? Tell us what works best for your brand.



Payment plan available after 50% of the first deposit is awarded

How to submit preregistration/registration: 

  1    A Square link will be sent to you after rsvp by answering the questions listed on the bottom. 

We do not advise to wait until the final due date as participants are solidifying their brands weekly as they are casted. 

Can't meet the registration requirements? Need a more flexible registration schedule? SBFW is here to assist small businesses. Feel free to rsvp by answering the questions below and let us know if you need an alternative registration schedule and we would be happy to accommodate your capabilities. 

WHAT'S THE NEXT STEP?

1) We ask that you please RSVP regarding the status of participation within 48 hours by answering the questions at the bottom of this email.

2) Designers have the option of solidifying in full if they wish.

(ALERT: DUE TO AN OVERWHELMING AMOUNT OF APPLICANTS most designers do not wait until the deadline to reserve their brand's attendance. We do advise to solidify your brand as soon as you can to avoid a cap in casting for the season ) 

PLEASE RESPOND TO THIS EMAIL ANSWERING THE FOLLOWING QUESTIONS TO RSVP FOR THE EVENT

SMALL BOUTIQUE FASHION WEEK ....WHERE FASHION GETS DOWN TO BUSINESS 

Contact us SBFW

Email

sbfashionweek@gmail.con

646-481-5593

Follow SBFW on 

Instagram @therealsbfashionweek

@sbfwatlanta

 

The Today Show

https://www.today.com/video/meet-the-10-year-old-designer-who-s-rocking-plus-size-fashion-624526915983?v=railb&

Forbes 

http://www.forbes.com/sites/forbestravelguide/2013/01/22/guide-to-Nyc-fashion-week/

 

FOX Business Network

http://video.foxbusiness.com/v/3156723815001/?#sp=show-clips

 

ALL PAYMENTS ARE NON REFUNDABLE HOWEVER YOUR CREDIT CAN ROLL OVER TO THE NEXT EVENT
 

* indicates required
NYC Fashion Week Feb 8 & September 5th  Atlanta July 25  Miami Swim July 18  Philadelphia November 23 (2019)   Chicago Oct 10 Boston April 18  Detroit May 23  Houston June 20  Cleveland March 21 St Louis August 15